The OPTIC Lab (Organizing Practices through Technology, Information, and Communication) is a group of social science researchers who study and teach in the broader area of communication technology. Our primary location is at The University of Texas at Austin in the Moody College of Communication, but we partner and collaborate with people at other institutions. We focus on real-world problems and provide communities, companies, and organizations evidence-based research enabling them to implement best practices, facilitate organizing, and understand how to reach their audiences.